8.00 am – 9.00 am	Registration/Morning Coffee Welcome Remarks
9.30 am – 10.30 pm	Session I
	Seminar Objectives Some Definitions : reputation and branding; issue management; crisis management. The external environment from a reputation risk management perspective; reputation value; external factors impacting reputation; the importance of trust; the cost of failure; perception is reality; the role of corporate social responsibility; case study examples Guidelines for effective risk issue management
10:30 am – 10.45 am	MORNING BREAK
10.45 am – 1.00 pm	Session II
	Plenary Working Session: developing a risk issue strategic response strategy: Risk issue mapping exercise Gap analysis and assessment Stakeholder analysis Response options and actions Feedback and discussion
1.00 pm – 2.00 pm	LUNCH BREAK
2.00 pm – 3.30 pm	Session III
	Understanding the triggers that characterize an emerging   crisis Examining the key elements of an effective crisis management plan Managing media interviews and stakeholder communication in emergency situations: Developing ‘the rocks’ Top tips for handling the media Anticipating the question
3:30 pm – 3.45 pm	AFTERNOON BREAK
3.45 pm – 5.00 pm	Session IV
	Case Study/ Crisis communication exercise
5.00 pm	Feedback and debrief
	Closing Remarks/ End of Programme
	Booksigning (for seminar participants only)