To win tough competition, marketers often use “service” to overcome competition and out perform competitors. Service Quality, Service Excellence, Customer Satisfaction, and Customer Loyalty are most common marketing magic charms used by many companies. But in reality, do the magic charms work charms work satisfactorily in helping companies to compete with others? How should a marketer effectively apply service in creating competitive advantage? What challenges are faced by companies in creating service as a strong differentiator?

Moreover, does the implementation of the service magic charms mentioned above bring profits to companies? How should a marketer implement those charms cost-efficiently and bring effect results? The Institute of Marketing Malaysia (IMM) in collaboration with MarkPlus Inc. invite you to this ONE-Day seminar with Prof. Lovelock, Guru of Services Marketing. This ONE-Day seminar will inspire and guide you in developing service strategies and culture to increase your company’s competitiveness and profit.